Confidence, knowledge, skills, and behaviors to promote well-being.
According to the Organization for Economic Co-operation and Development (OECD), financial education is “the process by which financial consumers/investors improve their understanding of financial products, concepts and risks and, through information, instruction and/or objective advice, develop the skills and confidence to become more aware of financial risks and opportunities, to make informed choices, to know where to go for help, and to take other effective actions to improve their financial well-being” 1.
Confidence, knowledge, skills, and behaviors to promote well-being.
According to the Organization for Economic Co-operation and Development (OECD), financial education is “the process by which financial consumers/investors improve their understanding of financial products, concepts and risks and, through information, instruction and/or objective advice, develop the skills and confidence to become more aware of financial risks and opportunities, to make informed choices, to know where to go for help, and to take other effective actions to improve their financial well-being” 1.
Tools for the life plan and assets safeguard.
The concepts of risk management and insurance as tools for protecting assets and favoring the life plans of people and companies are essential elements of financial education. The insurance sector plays a key role in this protection, as it provides support when fortuitous events that can seriously affect the family and business economy occur. Risk management and insurance are the cornerstones of the Viva Seguro (Live Safe) program.
Tools for the life plan and assets safeguard.
The concepts of risk management and insurance as tools for protecting assets and favoring the life plans of people and companies are essential elements of financial education. The insurance sector plays a key role in this protection, as it provides support when fortuitous events that can seriously affect the family and business economy occur. Risk management and insurance are the cornerstones of the Viva Seguro (Live Safe) program.
Viva Seguro, the Colombian insurance sector’s financial education program.
Fasecolda, aware of financial education is important for the country, created the Viva Seguro program in 2008, which is financed with contributions from all the insurance companies affiliated with the association. Viva Seguro aims to improve people's knowledge, attitudes, and behavior in the management of their risks and the use of insurance so that they can make informed decisions when planning their life projects.
See moreViva Seguro, the Colombian insurance sector’s financial education program.
Fasecolda, aware of financial education is important for the country, created the Viva Seguro program in 2008, which is financed with contributions from all the insurance companies affiliated with the association. Viva Seguro aims to improve people's knowledge, attitudes, and behavior in the management of their risks and the use of insurance so that they can make informed decisions when planning their life projects.
See moreBehavioral change and population segmentation are required to achieve the objective of financial education.
The Viva Seguro program has evolved based on impact assessments and diagnoses that have provided knowledge for developing new strategies focused on behavioral change and population segmentation. The program and the design of its tools are constantly assessed, and public-private interactions are promoted.
See moreBehavioral change and population segmentation are required to achieve the objective of financial education.
The Viva Seguro program has evolved based on impact assessments and diagnoses that have provided knowledge for developing new strategies focused on behavioral change and population segmentation. The program and the design of its tools are constantly assessed, and public-private interactions are promoted.
See moreFasecolda 2020